Sky Sports is one of the many channels broadcast by Sky Television for Great Britain and the Republic of Ireland. Sky Sports was launched in the 90s and it brought a different level of popularity to sports, given the fact that with the exclusivity rights for the Premier League and Football Leagues the channel touched on quality television making. Sky Sports include four distinct channels: 1,2,3 and an Xtra option that is part of a premium television package, offered for a special distinct fee. Moreover, Sky Sports is also available with any satellite and cable TV service provider from UK or Ireland.

Sky Sports was not part of the initial Sky Television plan and it was originally started as part of the British Satellite Broadcasting division. It's counterpart in the Sky TV family was Eurosport that the company promoted as part of the four first Sky channels. With the merging decision between Sky and British Satellite Broadcasting in 1990, Sky Sports entered a new phase of evolution, the program underwent re-branding and a logo addition, with the broadcaster choosing its encryption as a means to trigger subscription usage. In the fight for transmission rights with BBC and ITV, Sky Sports won by making a very convenient bid.

Thus, in 1993, Sky Sports increased its popularity for broadcasting the FA Premier League Football exclusively. Another event that marked the development of Sky Sports was the introduction of Soccer AM, a morning chat show that brought all the international football events under discussion. Thanks to the success of the show it is still aired today with Max Rushden as a presenter. Soccer AM is actually considered a media phenomenon increasing the reputation of the Sky Sports channel group to a level of fame unprecedented before in the history of the company.

From 1998, Sky Sports switched to the digital broadcasting mode, and this change was doubled by the release of two other sports channels in the group: Sky Sports News and Sky Sports Xtra. The interactive features were the most appealing and newest at the time when the digital system was introduced, meaning that the viewers could choose the camera they viewed during matches. The interactive mode find applications in other sports too, being known as Sky Sports Active. Among the sports events added on the broadcasting list we can name horse racing and cricket. The monopole for the Premier Football League was broken in 2007 when Sentana Sports, an Irish network, also got the rights to broadcast it, together with Sky Sports.

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